Concepedia

Occupancy Positioning

Occupancy Positioning is a conceptual framework within market positioning that identifies and establishes a brand's unique presence in a specific consumer mindspace by occupying a distinct, defendable, and perceptually relevant position relative to competitors.

2

Publications

56

Citations

5

Authors

3

Institutions

Publications per year

2017–2026

2

Parents

Publications

2

1–3 of 2

Authors

5

  1. HW
    Huan Wang

    Tsinghua University, China

    1 publications · 41 citations

    1

    h-index

  2. LW
    Libo Wu

    Texas A&M University, United States

    1 publications · 15 citations

    1

    h-index

  3. YW
    Ya Wang

    Texas A&M University, United States

    1 publications · 15 citations

    1

    h-index

  4. GW
    Guijin Wang

    Tsinghua University, China

    1 publications · 41 citations

    1

    h-index

  5. XL
    Xianting Li

    Tsinghua University, China

    1 publications · 41 citations

    1

    h-index

1–5 of 5

Institutions

3

  1. Texas A&M University

    College Station, United States

    1 h-index

    2 publications

    30 citations

  2. Walker (United States)

    Wilsonville, United States

    1 h-index

    2 publications

    30 citations

  3. Tsinghua University

    Beijing, China

    1 h-index

    3 publications

    123 citations

1–3 of 3

Venues

  1. IEEE Sensors Letters

    1 publications · 15 citations

    1

    h-index

  2. Journal of Building Engineering

    1 publications · 41 citations

    1

    h-index

  3. Indoor and Built Environment

    1 publications · 12 citations

1–3