Concepedia

Positioning Statement Development

Positioning Statement Development is a strategic marketing framework that specifies how a firm differentiates its product or brand in the target market by articulating the unique value proposition, target audience, frame of reference, and key points of differentiation relative to competitors.

4

Publications

93

Citations

10

Authors

6

Institutions

Publications per year

2017–2026

0

Parents

Publications

4

Building a place brand from the bottom up

Simon Hudson, David Cárdenas, Fang Meng et al. · Journal Of Vacation Marketing · 2016 · 45 citations

, , +16

The Positioning Statement for Hotels

Robert C. Lewis · Cornell Hotel and Restaurant Administration Quarterly · 1981 · 26 citations

, , +8

Conceptualisation of branding: strategy based on the Indian pharma sector

Shamindra Nath Sanyal, Saroj Kumar Datta, Asok Kumar Banerjee · International Journal of Pharmaceutical and Healthcare Marketing · 2013 · 12 citations

, , +17

Towards a positioning strategy for tourism in post-war Sri Lanka

Uditha Liyanag, Chandana Jayawardena · Worldwide Hospitality and Tourism Themes · 2013 · 10 citations

, , +11

1–4 of 4

Authors

10

  1. SN
    Shamindra Nath Sanyal

    University of Engineering & Management, India

    1 publications · 12 citations

    1

    h-index

  2. AK
    Asok Kumar Banerjee

    University of Engineering & Management, India

    1 publications · 12 citations

    1

    h-index

  3. UL
    Uditha Liyanag

    University of Sri Jayewardenepura, Sri Lanka

    1 publications · 10 citations

    1

    h-index

  4. RC
    Robert C. Lewis

    University of Massachusetts Amherst, United States

    1 publications · 26 citations

    1

    h-index

  5. KT
    Karen Thal

    University of South Carolina, United States

    1 publications · 45 citations

    1

    h-index

1–5 of 10

Institutions

6

  1. Vellore Institute of Technology University

    Vellore, India

    1 h-index

    1 publications

    12 citations

  2. University of South Carolina

    Columbia, United States

    1 h-index

    1 publications

    45 citations

  3. University of Massachusetts Amherst

    Amherst Center, United States

    1 h-index

    1 publications

    26 citations

  4. University of Engineering & Management

    Kolkata, India

    1 h-index

    2 publications

    24 citations

  5. Fort Hays State University

    Hays, United States

    1 h-index

    1 publications

    45 citations

  6. University of Sri Jayewardenepura

    Colombo, Sri Lanka

    1 h-index

    1 publications

    10 citations

1–6 of 6

Venues

  1. Journal Of Vacation Marketing

    JVM · 1 publications · 45 citations

    1

    h-index

  2. 1

    h-index

  3. Cornell Hotel and Restaurant Administration Quarterly

    CQ · 1 publications · 26 citations

    1

    h-index

  4. Worldwide Hospitality and Tourism Themes

    WHATT · 1 publications · 10 citations

    1

    h-index

1–4