Concepedia

Shamindra Nath Sanyal

SN

10

Publications

333

Citations

10

H-Index

2011

Active since

Affiliations

University of Engineering & Management(Current)

Mody University of Science and Technology

Maulana Abul Kalam Azad University of Technology, West Bengal

Vellore Institute of Technology University

Shamindra Nath Sanyal is an author at University of Engineering & Management specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessBrandingBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand Development

Publications per year

2011–2020

10

Publications

10

The effect of country of origin on brand equity: an empirical study on generic drugs

Shamindra Nath Sanyal, Saroj Kumar Datta · Journal of Product & Brand Management · 2011 · 100 citations

Marketing, Culture, Advertising +12

The effect of perceived quality on brand equity: an empirical study on generic drugs

Shamindra Nath Sanyal, Saroj Kumar Datta · Asia Pacific Journal of Marketing and Logistics · 2011 · 64 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +19

Attitude of Indian consumers towards luxury brand purchase: an application of 'attitude scale to luxury items'

Shamindra Nath Sanyal, Saroj Kumar Datta, Asok Kumar Banerjee · International Journal of Indian Culture and Business Management · 2014 · 41 citations

Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness

Shamindra Nath Sanyal, Rabin Mazumder, Ramendra Singh et al. · Journal of Retailing and Consumer Services · 2020 · 24 citations

Marketing, Consumer Decision Making, Consumer Uncertainty +15

Antecedents and consequences of organizational commitment in school education sector

Rooprekha Baksi Maiti, Shamindra Nath Sanyal, Rabin Mazumder · International journal of organizational analysis · 2020 · 23 citations

Teacher Education, Workplace Psychology, Employee Attitude +15

Rows per page

1–5 of 10