Concepedia

Saroj Kumar Datta

SK

13

Publications

737

Citations

12

H-Index

2010

Active since

Affiliations

Mody University of Science and Technology(Current)

Vellore Institute of Technology University

University of Engineering & Management

Maulana Abul Kalam Azad University of Technology, West Bengal

Galgotias University

Saroj Kumar Datta is an author at Mody University of Science and Technology specializing in business, management, and consumer research.

Top concepts

BusinessManagementMarketingConsumer ResearchBrandingBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand Development

Publications per year

2010–2017

13

Publications

13

Pro-environmental Concern Influencing Green Buying: A Study on Indian Consumers

Ishaswini None, Saroj Kumar Datta · International Journal of Business and Management · 2011 · 175 citations · Full text

Impact of trust on the relationship of e-service quality and customer satisfaction

Sukanya Kundu, Saroj Kumar Datta · EuroMed Journal of Business · 2015 · 131 citations

Total Quality Management, Customer Satisfaction, Digital Marketing +21

The effect of country of origin on brand equity: an empirical study on generic drugs

Shamindra Nath Sanyal, Saroj Kumar Datta · Journal of Product & Brand Management · 2011 · 100 citations

Marketing, Culture, Advertising +12

High Performance Work System in India: Examining the Role of Employee Engagement

Ashutosh Muduli, Sunita Verma, Saroj Kumar Datta · Journal of Asia-Pacific Business · 2016 · 83 citations

The effect of perceived quality on brand equity: an empirical study on generic drugs

Shamindra Nath Sanyal, Saroj Kumar Datta · Asia Pacific Journal of Marketing and Logistics · 2011 · 64 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +19

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