Concepedia

Digital Positioning

Digital Positioning is a strategic framework within the field of market positioning that distinguishes a brand or product through its intentional representation and engagement in digital environments to shape consumer perceptions and competitive differentiation.

19

Publications

1.5K

Citations

53

Authors

41

Institutions

Publications per year

2017–2026

10

Parents

Publications

19

How a Firm’s Competitive Environment and Digital Strategic Posture Influence Digital Business Strategy1

Sunil Mithas, Ali Tafti, Will Mitchell · MIS Quarterly · 2013 · 516 citations

, , +12

The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro

Boban Melović, Mijat Jocović, Marina Dabić et al. · Technology in Society · 2020 · 270 citations

, , +14

The Art of the Pivot: How New Ventures Manage Identification Relationships with Stakeholders as They Change Direction

Christian E. Hampel, Paul Tracey, Klaus Weber · Academy of Management Journal · 2019 · 214 citations · Full text

, , +16

VRCodes: Unobtrusive and active visual codes for interaction by exploiting rolling shutter

G. Woo, Andy Lippman, Ramesh Raskar · 2012 · 89 citations

, , +7

Digital business models: Taxonomy and future research avenues

Ferrán Vendrell-Herrero, Glenn Parry, Óscar F. Bustinza et al. · Strategic Change · 2018 · 58 citations · Full text

, , +17

1–5 of 19

Authors

53

  1. AI
    Arta Istrefi-Jahja

    South East European University, North Macedonia

    2 publications · 42 citations

    2

    h-index

  2. JZ
    Jusuf Zeqiri

    South East European University, North Macedonia

    2 publications · 42 citations

    2

    h-index

  3. AL
    Andy Lippman

    Massachusetts Institute of Technology, United States

    1 publications · 89 citations

    1

    h-index

  4. DR
    Daniel Ruiz

    Universidad de Alcalá, Spain

    1 publications · 39 citations

    1

    h-index

  5. GP
    Glenn Parry

    University of the West of England, United Kingdom

    1 publications · 58 citations

    1

    h-index

1–5 of 53

Institutions

41

  1. South East European University

    Tetovo, North Macedonia

    2 h-index

    5 publications

    109 citations

  2. Peninsula College

    Port Angeles, United States

    1 h-index

    1 publications

    11 citations

  3. National University of Patagonia San Juan Bosco

    Trelew, Argentina

    1 h-index

    1 publications

    39 citations

  4. Nottingham Trent University

    Nottingham, United Kingdom

    1 h-index

    1 publications

    270 citations

  5. Universidad de Alcalá

    Alcalá de Henares, Spain

    1 h-index

    5 publications

    195 citations

  6. University of the West of England

    Bristol, United Kingdom

    1 h-index

    1 publications

    58 citations

  7. Duke University

    Durham, United States

    1 h-index

    1 publications

    516 citations

  8. University of California, Los Angeles

    Los Angeles, United States

    1 h-index

    3 publications

    141 citations

1–8 of 41

Venues

  1. 1

    h-index

  2. 1

    h-index

  3. MIS Quarterly

    1 publications · 516 citations

    1

    h-index

  4. Competence Journal of Management Studies

    1 publications · 10 citations

    1

    h-index

  5. Information Resources Management Journal

    IRMJ · 1 publications · 29 citations

    1

    h-index

1–5