Digital business models: Taxonomy and future research avenues

Abstract

Digital technologies reshape the competitive landscape as firms develop new means of value creation, delivery, and capture. The implementation and suitability of digital business models depend largely on the resources of incumbent firms and new entrants and on the firm positioning in the supply chain. The effect of digital business models is context specific and hence insights from a wide range of industries are included here; among them retailing, manufacturing, Internet, health, and television broadcasting. The maximization of revenues through customer engagement and the reduction of costs are often the main drivers for digital business model adoption.