Tamara Backović

The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro

Boban Melović, Mijat Jocović, Marina Dabić et al. · Technology in Society · 2020 · 270 citations

Business, Marketing, Marketing Management +14

Economic growth, energy consumption and CO2 emissions in the countries of the European Union and the Western Balkans

Bojan Pejović, Vesna Karadžić, Zdenka Dragašević et al. · Energy Reports · 2021 · 97 citations · Full text

Social Sciences, Economics, Econometrics +15

The Analysis of Marketing Factors Influencing Consumers’ Preferences and Acceptance of Organic Food Products—Recommendations for the Optimization of the Offer in a Developing Market

Boban Melović, Dragana Ćirović, Branislav Dudić et al. · Foods · 2020 · 93 citations · Full text

Agriculture, Marketing, Marketing Management +17

Attracting Green Consumers as a Basis for Creating Sustainable Marketing Strategy on the Organic Market—Relevance for Sustainable Agriculture Business Development

Boban Melović, Dragana Ćirović, Tamara Backović et al. · Foods · 2020 · 64 citations · Full text

Business, Marketing, Organic Agriculture +15

The Impact of Online Media on Parents’ Attitudes toward Vaccination of Children—Social Marketing and Public Health

Boban Melović, Anđela Jakšić Stojanović, Tamara Backović et al. · International Journal of Environmental Research and Public Health · 2020 · 39 citations · Full text

Social Sciences, Child Health, Communication +17