Dragana Ćirović

Determinants of Millennials' behavior in online shopping – Implications on consumers’ satisfaction and e-business development

Boban Melović, Damir Šehović, Vesna Karadžić et al. · Technology in Society · 2021 · 123 citations

Business, Information Systems, Marketing +16

The Analysis of Marketing Factors Influencing Consumers’ Preferences and Acceptance of Organic Food Products—Recommendations for the Optimization of the Offer in a Developing Market

Boban Melović, Dragana Ćirović, Branislav Dudić et al. · Foods · 2020 · 93 citations · Full text

Agriculture, Marketing, Marketing Management +17

Attracting Green Consumers as a Basis for Creating Sustainable Marketing Strategy on the Organic Market—Relevance for Sustainable Agriculture Business Development

Boban Melović, Dragana Ćirović, Tamara Backović et al. · Foods · 2020 · 64 citations · Full text

Business, Marketing, Organic Agriculture +15

Strategic business decision making: the use and relevance of marketing metrics and knowledge management

Boban Melović, Marina Dabić, Milica Vukčević et al. · Journal of Knowledge Management · 2021 · 26 citations · Full text

Business, Marketing, Marketing Management +13

Entrepreneurial decision-making perspectives in transition economies – tendencies towards risky/rational decision-making

Boban Melović, Slavica Mitrović, Dragana Ćirović et al. · International Entrepreneurship and Management Journal · 2022 · 20 citations · Full text

Business, Decision Sciences, Corporate Entrepreneurship +6