Boban Melović

Information technology and Gen Z: The role of teachers, the internet, and technology in the education of young people

Andrzej Szymkowiak, Boban Melović, Marina Dabić et al. · Technology in Society · 2021 · 872 citations

Education, Educational Technology, Information Technology +16

The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro

Boban Melović, Mijat Jocović, Marina Dabić et al. · Technology in Society · 2020 · 270 citations

Business, Marketing, Marketing Management +14

Determinants of Millennials' behavior in online shopping – Implications on consumers’ satisfaction and e-business development

Boban Melović, Damir Šehović, Vesna Karadžić et al. · Technology in Society · 2021 · 123 citations

Business, Information Systems, Marketing +16

The Analysis of Marketing Factors Influencing Consumers’ Preferences and Acceptance of Organic Food Products—Recommendations for the Optimization of the Offer in a Developing Market

Boban Melović, Dragana Ćirović, Branislav Dudić et al. · Foods · 2020 · 93 citations · Full text

Agriculture, Marketing, Marketing Management +17

Attracting Green Consumers as a Basis for Creating Sustainable Marketing Strategy on the Organic Market—Relevance for Sustainable Agriculture Business Development

Boban Melović, Dragana Ćirović, Tamara Backović et al. · Foods · 2020 · 64 citations · Full text

Business, Marketing, Organic Agriculture +15