Concepedia

Mijat Jocović

MJ

Statistics

Publications

2

Citations

298

H-Index

2

Active since

2014

Affiliations

Nottingham Trent University(Current)

Mijat Jocović is an author at Nottingham Trent University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementStrategyDigitalizationBusiness StrategyCivil EngineeringDigital MarketingMarketing StrategyStrategic Management

Publications per year

2014–2020

2

Publications

2

The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro

Boban Melović, Mijat Jocović, Marina Dabić et al. · Technology in Society · 2020 · 262 citations

Digital Business, Digital Marketing, Interactive Marketing +7

Modern Business Strategy Customer Relationship Management in the Area of Civil Engineering

Mijat Jocović, Boban Melović, Nikolai Vatin et al. · Applied Mechanics and Materials · 2014 · 36 citations

Customer Experience, Relationship Marketing, Customer Satisfaction +15

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