Concepedia

Sunil Mithas

SM

92

Publications

13.1K

Citations

46

H-Index

2002

Active since

Affiliations

University of Maryland, College Park(Current)

University of South Florida

University of Michigan

University of Richmond

Sunil Mithas is an author at University of Maryland, College Park specializing in business, management, and marketing.

Top concepts

BusinessManagementStrategic ManagementMarketingTechnologyInformation ManagementCustomer SatisfactionBusiness StrategyTechnology TransferEngineering

Publications per year

2002–2023

92

Publications

92

Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes et al. · International Journal of Information Management · 2023 · 3.2K citations · Full text

How Information Management Capability Influences Firm Performance1

Sunil Mithas, Ramasubbu, Sambamurthy · MIS Quarterly · 2011 · 883 citations

Why Do Customer Relationship Management Applications Affect Customer Satisfaction?

Sunil Mithas, Mayuram S. Krishnan, Claes Fornell · Journal of Marketing · 2005 · 777 citations

Customer Experience, Customer Satisfaction, Relationship Marketing +11

Customer Satisfaction and Stock Prices: High Returns, Low Risk

Claes Fornell, Sunil Mithas, Forrest V. Morgeson et al. · Journal of Marketing · 2005 · 747 citations

Customer Profitability, Customer Satisfaction, Service Quality +9

How a Firm’s Competitive Environment and Digital Strategic Posture Influence Digital Business Strategy1

Sunil Mithas, Ali Tafti, Will Mitchell · MIS Quarterly · 2013 · 500 citations

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