Arta Istrefi-Jahja

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Active since

2021

Affiliations

Arta Istrefi-Jahja is an author at South East European University specializing in digital marketing, digital transformation strategy, and digital business strategy.

ORCID

Publications per year

2021–2022

Publications

COVID-19 and SMEs Digital Transformation

Veland Ramadani, Arta Istrefi-Jahja, Jusuf Zeqiri et al. · IEEE Transactions on Engineering Management · 2022 · 25 citations

Business, Marketing, Marketing Management +13

The Impact of Digital Marketing and Digital Transformation on Brand Promotion and Brand Positioning in Kosovo’s Enterprises

Arta Istrefi-Jahja, Jusuf Zeqiri · Proceedings of the ENTRENOVA - Enterprise Research Innovation Conference · 2021 · 17 citations · Full text

Business, Marketing, Marketing Management +16

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