Concepedia

Portfolio Positioning

Portfolio Positioning is a strategic marketing framework that specifies how a collection of products or brands within a company’s portfolio is differentiated and aligned relative to competitors in the marketplace to achieve distinct competitive advantages and market coverage.

16

Publications

1K

Citations

38

Authors

32

Institutions

Publications per year

2017–2026

2

Parents

Publications

16

Portfolio formation with preselection using deep learning from long-term financial data

Wuyu Wang, Weizi Li, Ning Zhang et al. · Expert Systems with Applications · 2019 · 215 citations

, , +9

Purchasing Portfolio Models: A Critique and Update

Cees J. Gelderman, Arjan J. van Weele · Journal of Supply Chain Management · 2005 · 208 citations

, , +7

Marketing the third world: The contradictions of portfolio investment in the global economy

Ilene Grabel · World Development · 1996 · 138 citations

, , +16

An examination of momentum strategies in commodity futures markets

Qian Shen, Andrew C. Szakmary, Subhash C. Sharma · Journal of Futures Markets · 2007 · 112 citations

, , +13

Market segmentation : a step-by-step approach to creating profitable market segments

Malcolm McDonald, Ian Dunbar · Medical Entomology and Zoology · 1995 · 53 citations

, , +17

1–5 of 16

Authors

38

  1. JP
    Jean‐Luc Prigent

    CY Cergy Paris Université, France

    2 publications · 32 citations

    2

    h-index

  2. SS
    Stavros Stavroyiannis

    University of Peloponnese, Greece

    1 publications · 52 citations

    1

    h-index

  3. KL
    Kecheng Liu

    University of Reading, United Kingdom

    1 publications · 215 citations

    1

    h-index

  4. KU
    Kerstin U. Langenberg

    École Polytechnique Fédérale de Lausanne, Switzerland

    1 publications · 33 citations

    1

    h-index

  5. KW
    Klaus‐Peter Wiedmann

    Leibniz University Hannover, Germany

    1 publications · 16 citations

    1

    h-index

1–5 of 38

Institutions

32

  1. CY Cergy Paris Université

    Cergy-Pontoise, France

    2 h-index

    3 publications

    50 citations

  2. University of Mannheim

    Mannheim, Germany

    1 h-index

    2 publications

    32 citations

  3. École Normale Supérieure Paris-Saclay

    Gif-sur-Yvette, France

    1 h-index

    1 publications

    18 citations

  4. International Institute for Management Development

    Lausanne, Switzerland

    1 h-index

    1 publications

    33 citations

  5. University of Applied Management Studies

    Mannheim, Germany

    1 h-index

    2 publications

    32 citations

  6. Chinese University of Hong Kong

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    21 citations

  7. University of Richmond

    Richmond, United States

    1 h-index

    1 publications

    112 citations

  8. University of Denver

    Denver, United States

    1 h-index

    1 publications

    138 citations

1–8 of 32

Venues

  1. Pacific-Basin Finance Journal

    2 publications · 65 citations

    2

    h-index

  2. Medical Entomology and Zoology

    1 publications · 53 citations

    1

    h-index

  3. System Dynamics Review

    1 publications · 16 citations

    1

    h-index

  4. Applied Economics

    1 publications · 52 citations

    1

    h-index

  5. Economic Modelling

    1 publications · 14 citations

    1

    h-index

1–5