Concepedia
Statistics
Publications
1
Citations
53
H-Index
Active since
1995
Ian Dunbar is an author specializing in segmented market strategy, marketing strategy, and segmentation variables.
Publications per year
1995–1995
Market segmentation : a step-by-step approach to creating profitable market segments
Malcolm McDonald, Ian Dunbar · Medical Entomology and Zoology · 1995 · 53 citations
Business, Marketing, Marketing Management +17
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