Marketing Management

Marketing Management is the management discipline that encompasses the strategic planning and implementation of marketing programs and activities designed to identify customer needs, create and deliver value propositions, and develop profitable exchanges with target market segments.

69.1K

Publications

5.7M

Citations

84.5K

Authors

10.2K

Institutions

Publications per year

2017–2026

26.3K

Variants

Marketing

Parents

Management

Children

Brand ManagementBusiness-to-business MarketingChannel ManagementConsumer BehaviorCustomer Relationship ManagementDigital MarketingInternational MarketingMarketing AnalyticsMarketing StrategyNew Product Development

Publications

69.1K

SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml · Zenodo (CERN European Organization for Nuclear Research) · 1988 · 21.2K citations · Full text

Business, Marketing, Marketing Management +12

PLS-SEM: Indeed a Silver Bullet

Joe F. Hair, Christian M. Ringle, Marko Sarstedt · The Journal of Marketing Theory and Practice · 2011 · 20.9K citations

Business, Marketing, Marketing Management +15

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations

Business, Marketing, Marketing Management +7

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

Business, Marketing, Marketing Management +17

1–5 of 69.1K

Authors

84.5K

PK
Philip Kotler
Northwestern University, United States
100 publications · 24.6K citations
56
h-index
PC
Peter C. Verhoef
University of Groningen, Netherlands
75 publications · 22.8K citations
52
h-index
KL
Kevin Lane Keller
Dartmouth College, United States
65 publications · 41.4K citations
52
h-index
DG
Dhruv Grewal
Babson College, United States
81 publications · 33.1K citations
51
h-index
LD
Leslie de Chernatony
University of Birmingham, United Kingdom
81 publications · 12.1K citations
51
h-index

1–5 of 84.5K

Institutions

10.2K

1–8 of 10.2K

Venues

Journal of Marketing
JM · 2K publications · 708K citations
370
h-index
Journal of Marketing Research
1.7K publications · 347.8K citations
286
h-index
Journal of Business Research
JBR · 2K publications · 246.1K citations
236
h-index
Journal of the Academy of Marketing Science
898 publications · 192.5K citations
205
h-index
European Journal of Marketing
EJM · 1.3K publications · 143.4K citations
186
h-index

1–5

See also Marketing Management
Core Methods	Digital Marketing Market Segmentation Sustainable Marketing Marketing Planning Product Positioning Value Chain Analysis Strategic Group Analysis Targeting Consumer Behavior Analysis
Applications	Relationship Marketing Customer Relationship Management Internal Marketing Digital Banking Marketing Automation
Evaluation	Customer Satisfaction Brand Awareness Brand Loyalty Market Share Marketing Efficiency Customer Lifetime Value Balanced Scorecard Marketing Dashboards Customer Growth Return On Marketing Investment Return On Investment Conversion Rates Marketing Mix Modeling
Variants	Digital Marketing Internal Marketing Direct Marketing
Limitations	Data Quality Human Oversight Resource Constraints Organizational Change Resistance