Advertising

Advertising is any paid form of non-personal mass communication by an identified sponsor designed to inform or persuade a target audience regarding products, services, or ideas.

24.6K

Publications

1.6M

Citations

36.8K

Authors

6.4K

Institutions

Publications per year

2017–2026

6.7K

Parents

CommunicationMarketing

Children

Account PlanningAdvertising EthicsAdvertising LawAdvertising PersuasionAdvertising PsychologyAdvertising StrategyBrand AdvertisingBrand CommunicationBrand PositioningBroadcast Advertising

Publications

24.6K

The Managed Heart: Commercialization of Human Feeling

John E. Tropman, Arlie Russell Hochschild · Journal of Policy Analysis and Management · 1984 · 8.8K citations

Business, Marketing, Advertising +2

Information and Consumer Behavior

Phillip Nelson · Journal of Political Economy · 1970 · 5.7K citations

Business, Information Systems, Marketing +12

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

Business, Marketing, Marketing Management +14

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad, Peter Wright · Journal of Consumer Research · 1994 · 3.6K citations

Business, Marketing, Social Psychology +14

The Managed Heart: Commercialization of Human Feeling

Duncan H. Spelman, Arlie Russell Hochschild · Academy of Management Review · 1985 · 3.4K citations

Business, Marketing, Advertising +2

1–5 of 24.6K

Authors

36.8K

MW
Melanie Wakefield
Cancer Council Victoria, Australia
68 publications · 4.3K citations
38
h-index
CR
Charles R. Taylor
Villanova University, United States
70 publications · 4.5K citations
38
h-index
LN
Leonard N. Reid
University of Georgia, United States
74 publications · 3.8K citations
36
h-index
PD
Patrick De Pelsmacker
University of Antwerp, Belgium
64 publications · 3.8K citations
34
h-index
EA
Eva A. van Reijmersdal
University of Amsterdam, Netherlands
41 publications · 4K citations
32
h-index

1–5 of 36.8K

Institutions

6.4K

1–8 of 6.4K

Venues

Journal of Advertising
1.1K publications · 128.8K citations
183
h-index
Journal of Marketing Research
559 publications · 70K citations
141
h-index
Journal of Consumer Research
JCR · 234 publications · 73.3K citations
140
h-index
Journal of Marketing
JM · 486 publications · 67.7K citations
133
h-index
Journal of Advertising Research
JAR · 626 publications · 49.1K citations
114
h-index

1–5

See also Advertising
Core Methods	Web Analytics Media Planning Creative Strategy Visitor Targeting A/b Testing
Channels	Advertising Social Media Mobile Advertising Print Advertising Search Advertising Display Advertising Email Marketing Outdoor Advertising Direct Marketing Radio Political Advertising
Evaluation	Cohort Analysis Single-touch Attribution Last-touch Attribution First-touch Attribution Return On Investment Email Click-through Rates Customer Lifetime Value
Applications	Advertising Social Media Sponsorship Digital Advertising Display Advertising Pay-per-click Advertising
Regulation	Consumer Protection Privacy-by-design Data Protection Regulation Data Minimization Transparency Consent