Concepedia

Account Planning

Account Planning is a strategic advertising management function that uses consumer research and insights to define brand communication objectives and guide the development of advertising strategies and creative executions that align client goals with audience needs.

46

Publications

2K

Citations

75

Authors

50

Institutions

Publications per year

2017–2026

4

Parents

Children

Publications

46

An empirical comparison of published replication research in accounting, economics, finance, management, and marketing

Raymond Hubbard, Daniel E. Vetter · Journal of Business Research · 1996 · 232 citations

, , +14

Key account management: Theory, practice and challenges

Malcolm McDonald, Tony Millman, Beth Rogers · Journal of Marketing Management · 1997 · 217 citations

, , +10

Global account management: the new frontier in relationship marketing

George S. Yip, Tammy L. Madsen · International Marketing Review · 1996 · 131 citations · Full text

, , +12

Integrating Management Accounting and Marketing in the Pursuit of Competitive advantage: the case for strategic management accounting

Robin Roslender, Susan Hart · Critical Perspectives on Accounting · 2002 · 119 citations

, , +16

Emerging competencies for the practice of accountancy

Larry A. Deppe, Emory O. Sonderegger, James D. Stice et al. · Journal of Accounting Education · 1991 · 115 citations

, , +10

1–5 of 46

Authors

75

  1. EH
    Eric Haley

    University of Tennessee at Knoxville, United States

    3 publications · 79 citations

    3

    h-index

  2. MM
    Margaret Morrison

    University of Tennessee at Knoxville, United States

    3 publications · 79 citations

    3

    h-index

  3. PP
    Padmini Patwardhan

    Winthrop University, United States

    2 publications · 22 citations

    2

    h-index

  4. BR
    Beth Rogers

    University of Portsmouth, United Kingdom

    2 publications · 257 citations

    2

    h-index

  5. CH
    Chris Hackley

    Royal Holloway University of London, United Kingdom

    2 publications · 86 citations

    2

    h-index

1–5 of 75

Institutions

50

  1. University of Strathclyde

    Glasgow, United Kingdom

    3 h-index

    3 publications

    162 citations

  2. The University of Texas at Austin

    Austin, United States

    2 h-index

    2 publications

    30 citations

  3. Mudra Institute of Communications Ahmedabad

    Ahmedabad, India

    2 h-index

    2 publications

    22 citations

  4. London Metropolitan University

    London, United Kingdom

    2 h-index

    4 publications

    84 citations

  5. Georgia State University

    Atlanta, United States

    2 h-index

    3 publications

    218 citations

  6. Winthrop University

    Rock Hill, United States

    2 h-index

    4 publications

    44 citations

  7. University of Edinburgh

    Edinburgh, United Kingdom

    2 h-index

    3 publications

    53 citations

  8. University of Birmingham

    Birmingham, United Kingdom

    2 h-index

    2 publications

    86 citations

1–8 of 50

Venues

  1. Marketing Intelligence & Planning

    10 publications · 254 citations

    10

    h-index

  2. Journal of Business and Industrial Marketing

    3 publications · 230 citations

    3

    h-index

  3. Journal of Advertising

    3 publications · 108 citations

    3

    h-index

  4. Industrial Marketing Management

    3 publications · 117 citations

    3

    h-index

  5. Journal of Marketing Management

    MM · 3 publications · 266 citations

    3

    h-index

1–5