Consumer Insight Development is a methodological construct in account planning that systematically uncovers and interprets latent consumer motivations, behaviors, and attitudes to inform strategic marketing decisions.
45
Publications
6.4K
Citations
94
Authors
54
Institutions
Publications per year
2017–2026
12
Parents
Publications
45
Mapping consumers' mental models with ZMET
Glenn L. Christensen, Jerry C. Olson · Psychology and Marketing · 2002 · 273 citations
1–5 of 45
Authors
94
- SR
2
h-index
- GA
2
h-index
- HW
2
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- JC
1
h-index
- JP
1
h-index
1–5 of 94
Institutions
54
Plant & Food Research
Auckland, New Zealand
2 h-index
3 publications
135 citations
Universidad de la República de Uruguay
Montevideo, Uruguay
2 h-index
6 publications
558 citations
Queensland University of Technology
Brisbane, Australia
2 h-index
5 publications
231 citations
Medical Engineering Innovations (United States)
Madison, United States
1 h-index
4 publications
64 citations
REVA University
Bengaluru, India
1 h-index
2 publications
140 citations
Xiamen University of Technology
Xiamen, China
1 h-index
1 publications
11 citations
Park Centre for Mental Health
Wacol, Australia
1 h-index
1 publications
14 citations
Primeasia University
Dhaka, Bangladesh
1 h-index
1 publications
13 citations
1–8 of 54
Venues
- Marketing Intelligence & Planning
4 publications · 127 citations
4
h-index
- Journal of Advertising
2 publications · 243 citations
2
h-index
- Journal of Consumer Research
JCR · 2 publications · 290 citations
2
h-index
- Food Quality and Preference
2 publications · 122 citations
2
h-index
- Journal of Marketing Research
2 publications · 3.9K citations
2
h-index
1–5