Statistics
Publications
8
Citations
795
H-Index
8
Active since
2002
Affiliations
Brigham Young University(Current)
Glenn L. Christensen is an author at Brigham Young University specializing in business, consumer behavior, and marketing.
Publications per year
2002–2023
8
8
Mapping consumers' mental models with ZMET
Glenn L. Christensen, Jerry C. Olson · Psychology and Marketing · 2002 · 273 citations
1–5 of 8