Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications

Abstract

Journal Article Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications Get access Stephen J. Gould Stephen J. Gould Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 21, Issue 4, March 1995, Pages 719–722, https://doi.org/10.1086/209430 Published: 01 March 1995 Article history Received: 01 June 1993 Revision received: 01 May 1994 Published: 01 March 1995