Alternative Ways of Seeking Knowledge in Consumer Research

Abstract

Journal Article Alternative Ways of Seeking Knowledge in Consumer Research Get access Laurel Anderson Hudson, Laurel Anderson Hudson Search for other works by this author on: Oxford Academic PubMed Google Scholar Julie L. Ozanne Julie L. Ozanne Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 4, March 1988, Pages 508–521, https://doi.org/10.1086/209132 Published: 01 March 1988 Article history Received: 01 July 1986 Revision received: 01 July 1987 Published: 01 March 1988