Print Advertising is a form of advertising that belongs to the broader category of traditional media advertising and is distinguished by its use of physical printed materials, such as newspapers, magazines, brochures, and flyers, to communicate promotional messages to a targeted audience.
367
Publications
21K
Citations
698
Authors
335
Institutions
Publications per year
2017–2026
30
Publications
367
The Role of Mood in Advertising Effectiveness
Rajeev Batra, Douglas M. Stayman · Journal of Consumer Research · 1990 · 520 citations
Advertising Attitudes and Advertising Effectiveness
Abhilasha Mehta · Journal of Advertising Research · 2000 · 471 citations
Business, Marketing, Psychology +16
1–5 of 367
Authors
698
- BD
6
h-index
- RG
6
h-index
- RG
4
h-index
- MS
4
h-index
- GT
4
h-index
1–5 of 698
Institutions
335
Pennsylvania State University
State College, United States
11 h-index
16 publications
899 citations
University of Georgia
Athens, United States
9 h-index
13 publications
645 citations
University of Amsterdam
Amsterdam, The Netherlands
6 h-index
11 publications
717 citations
New Mexico State University
Las Cruces, United States
6 h-index
8 publications
654 citations
University of Michigan
Ann Arbor, United States
5 h-index
6 publications
909 citations
University of Wollongong
Wollongong, Australia
5 h-index
5 publications
268 citations
Cleveland State University
Cleveland, United States
4 h-index
10 publications
306 citations
Arizona State University
Tempe, United States
4 h-index
4 publications
170 citations
1–8 of 335
Venues
- Journal of Advertising
26 publications · 3.4K citations
25
h-index
- Journal of Advertising Research
JAR · 19 publications · 1.7K citations
18
h-index
- Journal of Marketing Research
15 publications · 1.6K citations
15
h-index
- Journal of Business Research
JBR · 12 publications · 502 citations
12
h-index
- International Journal of Advertising
IJA · 10 publications · 360 citations
10
h-index
1–5