Advertisement Memorability is a cognitive metric that measures the extent to which a print advertisement is retained in consumers' long-term memory following exposure, distinguishing it from related constructs by focusing specifically on the durability and accessibility of advertising content in memory.
77
Publications
5.2K
Citations
151
Authors
75
Institutions
Publications per year
2017–2026
12
Parents
Publications
77
1–5 of 77
Authors
151
- AF
8
h-index
- RJ
3
h-index
- SN
3
h-index
- BG
3
h-index
- BJ
2
h-index
1–5 of 151
Institutions
75
University College London
London, United Kingdom
6 h-index
14 publications
431 citations
BI Norwegian Business School
Oslo, Norway
3 h-index
3 publications
57 citations
University of Cincinnati
Cincinnati, United States
3 h-index
3 publications
1.2K citations
University of South Australia
Adelaide, Australia
3 h-index
9 publications
309 citations
University of California, Davis
Davis, United States
2 h-index
4 publications
126 citations
University of Michigan
Ann Arbor, United States
2 h-index
2 publications
56 citations
University of Kansas
Lawrence, United States
2 h-index
3 publications
128 citations
De Montfort University
Leicester, United Kingdom
2 h-index
2 publications
51 citations
1–8 of 75
Venues
- Journal of Advertising
8 publications · 492 citations
8
h-index
- Applied Cognitive Psychology
ACP · 8 publications · 409 citations
8
h-index
- Journal of Advertising Research
JAR · 6 publications · 317 citations
6
h-index
- Journal of Marketing
JM · 5 publications · 1.3K citations
5
h-index
- Marketing Letters
3 publications · 137 citations
3
h-index
1–5