Concepedia
Statistics
Publications
7
Citations
315
H-Index
Active since
2009
Affiliations
Grenoble Ecole de Management(Current)
Université Laval
Université Grenoble Alpes
École de management de Lyon
Guillaume Hervet is an author at Grenoble Ecole de Management specializing in digital advertising, business, and social sciences.
Publications per year
2009–2019
Is banner blindness genuine? Eye tracking internet text advertising
Guillaume Hervet, Katherine Guérard, Sébastien Tremblay et al. · Applied Cognitive Psychology · 2010 · 189 citations
Social Sciences, Psychology, Social Psychology +15
Competitive advertising strategies for programmatic television
Ivan A. Guitart, Guillaume Hervet, Sarah Gelper · Journal of the Academy of Marketing Science · 2019 · 31 citations
Business, Communication, Marketing +12
Using eye-tracking to understand the impact of multitasking on memory for banner ads: the role of attention to the ad
Ivan A. Guitart, Guillaume Hervet, Diogo Hildebrand · International Journal of Advertising · 2018 · 27 citations
Business, Marketing, Marketing Management +17
Creativity chains and playing in the crossfire on the video‐sharing site YouTube
Christèle Boulaire, Guillaume Hervet, Raoul Graf · Journal of Research in Interactive Marketing · 2010 · 20 citations
Social Sciences, Communication, Cultural Studies +17
The impact of contextual television ads on online conversions: An application in the insurance industry
Ivan A. Guitart, Guillaume Hervet · International Journal of Research in Marketing · 2016 · 19 citations
Business, Insurance, Marketing +8
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