Concepedia
Statistics
Publications
6
Citations
151
H-Index
Active since
2007
Affiliations
Université du Québec à Montréal(Current)
Université Laval
FPInnovations
Raoul Graf is an author at Université du Québec à Montréal specializing in marketing, business, and marketing management.
Publications per year
2007–2022
Customer preferences for customized household furniture
Torsten Lihra, Urs Buehlmann, Raoul Graf · Journal of Forest Economics · 2012 · 48 citations
Arts, Marketing, Marketing Management +9
Multi‐channel communication and consumer choice in the household furniture buying process
Torsten Lihra, Raoul Graf · Direct Marketing An International Journal · 2007 · 32 citations
Business, Marketing, Marketing Management +14
Do key account managers focus too much on commercial performance? A cognitive mapping application
Fabien Durif, Bénédicte Geay, Raoul Graf · Journal of Business Research · 2012 · 22 citations
Business, Accountancy, Accounting +9
Creativity chains and playing in the crossfire on the video‐sharing site YouTube
Christèle Boulaire, Guillaume Hervet, Raoul Graf · Journal of Research in Interactive Marketing · 2010 · 20 citations
Social Sciences, Communication, Cultural Studies +17
Positive behavioral change during the COVID‐19 crisis: The role of optimism and collective resilience
Amélie Guèvremont, Caroline Boivin, Fabien Durif et al. · Journal of Consumer Behaviour · 2022 · 17 citations · Full text
Public Health, Behavioral Sciences, Psychology +14
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