Print Ad Effectiveness is a construct in advertising research that measures the extent to which a printed advertisement achieves its intended objectives in terms of audience recall, recognition, attitude change, or behavioral response within a defined target market.
103
Publications
7.6K
Citations
229
Authors
127
Institutions
Publications per year
2017–2026
8
Parents
Publications
103
Advertising Attitudes and Advertising Effectiveness
Abhilasha Mehta · Journal of Advertising Research · 2000 · 471 citations
Business, Marketing, Psychology +16
The Effects of Contextual Priming in Print Advertisements
Youjae Yi · Journal of Consumer Research · 1990 · 274 citations
1–5 of 103
Authors
229
- LN
3
h-index
- JH
2
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- AF
2
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- RW
2
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- DL
2
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1–5 of 229
Institutions
127
Pennsylvania State University
State College, United States
5 h-index
10 publications
677 citations
University of Georgia
Athens, United States
4 h-index
7 publications
171 citations
University of California, Los Angeles
Los Angeles, United States
3 h-index
4 publications
362 citations
New Mexico State University
Las Cruces, United States
3 h-index
5 publications
407 citations
University of Alabama
Tuscaloosa, United States
3 h-index
5 publications
400 citations
The Ohio State University
Columbus, United States
3 h-index
4 publications
691 citations
University of Groningen
Groningen, The Netherlands
2 h-index
2 publications
285 citations
Centre National de la Recherche Scientifique
Paris, France
2 h-index
4 publications
94 citations
1–8 of 127
Venues
- Journal of Marketing Research
10 publications · 1.2K citations
10
h-index
- Journal of Business Research
JBR · 9 publications · 343 citations
9
h-index
- Journal of Advertising
9 publications · 1.1K citations
9
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- Journal of Advertising Research
JAR · 8 publications · 1K citations
8
h-index
- ACR North American Advances
4 publications · 92 citations
4
h-index
1–5