Concepedia

Abhilasha Mehta

AM

5

Publications

905

Citations

5

H-Index

1994

Active since

Affiliations

Gallup Indian Medical Center(Current)

Abhilasha Mehta is an author at Gallup Indian Medical Center specializing in marketing communication, advertising effectiveness, and management.

Top concepts

MarketingManagementAdvertisingConsumer ResearchMarketing CommunicationAdvertising EffectivenessConsumer BehaviorMedia MarketingMarketing InsightsConsumer Decision Making

Publications per year

1994–2006

5

Publications

5

Advertising Attitudes and Advertising Effectiveness

Abhilasha Mehta · Journal of Advertising Research · 2000 · 469 citations

Consumer Uncertainty, Consumer Study, Targeted Advertising +18

Reconsidering Recall and Emotion in Advertising

Abhilasha Mehta, Scott C. Purvis · Journal of Advertising Research · 2006 · 134 citations

Behavioral Decision Making, Digital Marketing, Consumer Study +20

Using Self-Concept to Assess Advertising Effectiveness

Abhilasha Mehta · Journal of Advertising Research · 1999 · 127 citations

Advertising, Interactive Marketing, Targeted Advertising +7

How Advertising Response Modeling (ARM) Can Increase Ad Effectiveness

Abhilasha Mehta · Journal of Advertising Research · 1994 · 115 citations

Advertising, Targeted Advertising, Management +7

Consumer response to print prescription drug advertising

Abhilasha Mehta, Scott C. Purvis · Journal of Advertising Research · 2003 · 60 citations

Targeted Advertising, Consumer Research, Harm Reduction +18

Rows per page

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