Concepedia

Scott C. Purvis

SC

5

Publications

393

Citations

5

H-Index

2003

Active since

Affiliations

College of New Jersey(Current)

Scott C. Purvis is an author at College of New Jersey specializing in advertising, marketing communication, and management.

Top concepts

MarketingManagementAdvertisingMarketing CommunicationMedia MarketingAdvertising EffectivenessArtsCommunicationMedia StudiesConsumer Behavior

Publications per year

2003–2015

5

Publications

5

Reconsidering Recall and Emotion in Advertising

Abhilasha Mehta, Scott C. Purvis · Journal of Advertising Research · 2006 · 134 citations

Behavioral Decision Making, Digital Marketing, Consumer Study +20

Narrative, transportation and advertising

Jean M. Brechman, Scott C. Purvis · International Journal of Advertising · 2015 · 115 citations

Narrative Advertising, Communication, Media Studies +18

Which Broadcast Medium Better Drives Engagement?

James Peacock, Scott C. Purvis, Richard L. Hazlett · Journal of Advertising Research · 2011 · 62 citations

Digital Marketing, Consumer Research, Communication +24

Consumer response to print prescription drug advertising

Abhilasha Mehta, Scott C. Purvis · Journal of Advertising Research · 2003 · 60 citations

Targeted Advertising, Consumer Research, Harm Reduction +18

How Digital Conversations Reinforce Super Bowl Advertising

Harlan E. Spotts, Scott C. Purvis, Sandeep Patnaik · Journal of Advertising Research · 2014 · 22 citations

Digital Marketing, Targeted Advertising, Communication +20

Rows per page

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