Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan

Abstract

Journal Article Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan Get access David K. Tse, David K. Tse Search for other works by this author on: Oxford Academic PubMed Google Scholar Russell W. Belk, Russell W. Belk Search for other works by this author on: Oxford Academic PubMed Google Scholar Nan Zhou Nan Zhou Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 4, March 1989, Pages 457–472, https://doi.org/10.1086/209185 Published: 01 March 1989 Article history Received: 01 November 1987 Revision received: 01 August 1988 Published: 01 March 1989