Concepedia
Statistics
Publications
29
Citations
3.6K
H-Index
23
Active since
1986
Affiliations
Tongji University(Current)
City University of Hong Kong
Nankai University
National University of Singapore
University of Pennsylvania
Nan Zhou is an author at Tongji University specializing in business, management, and international business.
Publications per year
1986–2024
An institutional approach to cross-national distance
Heather Berry, Mauro F. Guillén, Nan Zhou · Journal of International Business Studies · 2010 · 1.3K citations
Management, International Business, Institutional Theory +5
Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan
David K. Tse, Russell W. Belk, Nan Zhou · Journal of Consumer Research · 1989 · 532 citations
Business, Communication, Marketing +15
From home country to home base: A dynamic approach to the liability of foreignness
Nan Zhou, Mauro F. Guillén · Strategic Management Journal · 2014 · 188 citations
Business, International Business, International Management +17
MNC strategy and social adaptation in emerging markets
Meng Zhao, Seung Ho Park, Nan Zhou · Journal of International Business Studies · 2014 · 135 citations · Full text
Business, Strategic Management, Strategy +12
Generational and Regional Differences in Media Consumption Patterns of Chinese Generation X Consumers
Wenyu Dou, Guangping Wang, Nan Zhou · Journal of Advertising · 2006 · 133 citations
Social Sciences, Communication, Marketing +17
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