Approaching Invisibility: The Portrayal of the Elderly in Magazine Advertisements

Abstract

Journal Article Approaching Invisibility: The Portrayal of the Elderly in Magazine Advertisements Walter Gantz, Walter Gantz 1Assistant Professor of Telecommunications at Indiana University Search for other works by this author on: Oxford Academic Google Scholar Howard M. Gartenberg, Howard M. Gartenberg 2Received his M.A. in Communication from the State University of New York at Buffalo Search for other works by this author on: Oxford Academic Google Scholar Cindy K. Rainbow Cindy K. Rainbow 3Received her B.A. in Communication from the State University of New York at Buffalo Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 30, Issue 1, March 1980, Pages 56–60, https://doi.org/10.1111/j.1460-2466.1980.tb01769.x Published: 07 February 2006