Statistics
Publications
18
Citations
4.2K
H-Index
18
Active since
1986
Douglas M. Stayman is an author at Cornell University specializing in advertising, advertising psychology, and advertising persuasion.
Publications per year
1986–1994
18
18
The Role of Mood in Advertising Effectiveness
Rajeev Batra, Douglas M. Stayman · Journal of Consumer Research · 1990 · 520 citations
Situational Ethnicity and Consumer Behavior
Douglas M. Stayman, Rohit Deshpandé · Journal of Consumer Research · 1989 · 367 citations
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