Concepedia

Douglas M. Stayman

DM

Statistics

Publications

18

Citations

4.2K

H-Index

18

Active since

1986

Affiliations

Cornell University(Current)

University of California, Berkeley

University of Michigan

The University of Texas at Austin

Dartmouth College

Douglas M. Stayman is an author at Cornell University specializing in management, consumer research, and advertising.

Top concepts

Publications per year

1986–1994

18

Publications

18

Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis

Steven P. Brown, Douglas M. Stayman · Journal of Consumer Research · 1992 · 1K citations

Warmth in Advertising: Measurement, Impact, and Sequence Effects

David A. Aaker, Douglas M. Stayman, Michael R. Hagerty · Journal of Consumer Research · 1986 · 543 citations

, , +13

The Role of Mood in Advertising Effectiveness

Rajeev Batra, Douglas M. Stayman · Journal of Consumer Research · 1990 · 516 citations

Situational Ethnicity and Consumer Behavior

Douglas M. Stayman, Rohit Deshpandé · Journal of Consumer Research · 1989 · 366 citations

A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness

Rohit Deshpandé, Douglas M. Stayman · Journal of Marketing Research · 1994 · 308 citations

, , +11

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