Concepedia

Paul Surgi Speck

PS

Statistics

Publications

8

Citations

1.3K

H-Index

8

Active since

1986

Affiliations

University of Missouri–St. Louis(Current)

Paul Surgi Speck is an author at University of Missouri–St. Louis specializing in marketing, business, and advertising.

Publications per year

1986–2012

8

Publications

8

Predictors of Advertising Avoidance in Print and Broadcast Media

Paul Surgi Speck, Michael T. Elliott · Journal of Advertising · 1997 · 550 citations

Business, Communication, Marketing +17

The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads

Paul Surgi Speck · Current Issues and Research in Advertising · 1991 · 251 citations

Social Sciences, Communication, Social Psychology +10

Factors that Affect Attitude Toward a Retail Web Site

Michael T. Elliott, Paul Surgi Speck · The Journal of Marketing Theory and Practice · 2005 · 216 citations

Business, Marketing, Marketing Management +17

Celebrity Endorsements-Scripts, Schema and Roles: Theoretical Framework and Preliminary Tests

Paul Surgi Speck, David W. Schumann, Craig J. Thompson · ACR North American Advances · 1988 · 89 citations

Social Sciences, Communication, Marketing +16

Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media

Michael T. Elliott, Paul Surgi Speck · Journal of Advertising Research · 1998 · 63 citations

Business, Marketing, Marketing Management +16

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