Paul Surgi Speck - Concepedia

Author

Paul Surgi Speck

University of Missouri–St. Louis ORCID

Also Known As

Paul S. Speck, Paul Surgi Speck

Publications

1.3K

Citations

H-Index

Concepts

All Affiliations

University of Missouri–St. Louis

About

Paul Surgi Speck is an author at University of Missouri–St. Louis specializing in management, marketing, and marketing communication.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	1.2K
2	Arts	4	4	927
3	Business	2	2	230
4	Education	1	1	14
5	Behavioral Sciences	1	1	249

Paul Surgi Speck

Publications

1.2K

Citations

H-Index

Page 1

	Year	Citations
Predictors of Advertising Avoidance in Print and Broadcast Media Paul Surgi Speck, Michael T. Elliott Journal of Advertising Advertising AvoidanceTargeted AdvertisingConsumer ResearchBest Demographic PredictorsCommunication	1997	543
The Humorous Message Taxonomy: A Framework for the Study of Humorous Ads Paul Surgi Speck Current Issues and Research in Advertising Targeted AdvertisingCommunicationMedia StudiesSocial MediaMedia Effects	1991	249
Factors that Affect Attitude Toward a Retail Web Site Michael T. Elliott, Paul Surgi Speck The Journal of Marketing Theory and Practice Customer SatisfactionOnline Customer BehaviorWeb Site FactorsInteractive MarketingManagement	2005	216
Celebrity Endorsements-Scripts, Schema and Roles: Theoretical Framework and Preliminary Tests Paul Surgi Speck, David W. Schumann, Craig J. Thompson ACR North American Advances Media StudiesAdvertisingPersonal BrandingManagementMarketing Communication	1988	89
Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media Michael T. Elliott, Paul Surgi Speck Journal of Advertising Research AdvertisingInteractive MarketingTargeted AdvertisingManagementConsumer Research	1998	63
The Antecedents and Consequences of Perceived Advertising Clutter Paul Surgi Speck, Michael T. Elliott Journal of Current Issues & Research in Advertising AdvertisingAd ClutterPerceived Ad ClutterAd AvoidanceInteractive Marketing	1997	46
Information Search and Purchase Patterns in a Multichannel Service Industry Michael T. Elliott, Frank Q. Fu, Paul Surgi Speck Services Marketing Quarterly	2012	21
Specialization and the MBA: Is the Broad MBA Passé? Shelby D. Hunt, Paul Surgi Speck California Management Review Mba ProgramsManagement EducationBusiness IntelligenceMba StudentsManagement	1986	14

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