Publication | Closed Access
Celebrity Endorsements-Scripts, Schema and Roles: Theoretical Framework and Preliminary Tests
89
Citations
0
References
1988
Year
Media StudiesAdvertisingPersonal BrandingManagementMarketing CommunicationSponsorshipCelebrity Endorsements-scriptsBrand AwarenessArtsCelebrity EndorsementMarketingPersuasionJournalismModel (Person)Crowdfunding
No additional data available for this publication yet. Check back later!