Concepedia

Advertisement Layout

Advertisement Layout is a structured compositional framework within print advertising that systematically organizes visual and textual elements to achieve persuasive communication objectives.

33

Publications

1.3K

Citations

70

Authors

36

Institutions

Publications per year

2017–2026

3

Parents

Publications

33

The Subsiding Sizzle: A Descriptive History of Print Advertising, 1900–1980

Richard W. Pollay · Journal of Marketing · 1985 · 167 citations

, , +17

THE FUNCTION OF FORMAT: Consumer Responses to Six On-line Advertising Formats

Kelli S. Burns, Richard J. Lutz · Journal of Advertising · 2006 · 142 citations

, , +17

Analysis of Print Ad Features: Services versus Products

Bob D. Cutler, Rajshekhar G. Javalgi · Journal of Advertising Research · 1993 · 129 citations

, , +14

Complexity or simplicity? Designing product pictures for advertising in online marketplaces

Kewen Wu, Julita Vassileva, Yuxiang Zhao et al. · Journal of Retailing and Consumer Services · 2015 · 104 citations

, , +14

A Content Analysis of Visuals Used in Print Media Advertising

Sandra E. Moriarty · Journalism Quarterly · 1987 · 72 citations

, , +14

1–5 of 33

Authors

70

  1. RW
    Richard W. Pollay

    University of British Columbia, Canada

    2 publications · 207 citations

    2

    h-index

  2. VG
    Viktorija Grigaliūnaitė

    Vytautas Magnus University, Lithuania

    2 publications · 74 citations

    2

    h-index

  3. LP
    Lina Pilelienė

    Vytautas Magnus University, Lithuania

    2 publications · 74 citations

    2

    h-index

  4. DC
    Dhuly Chowdhury

    RTI International, United States

    1 publications · 17 citations

    1

    h-index

  5. VS
    Veronica Smith

    University of Klagenfurt, Austria

    1 publications · 28 citations

    1

    h-index

1–5 of 70

Institutions

36

  1. Vytautas Magnus University

    Kaunas, Lithuania

    2 h-index

    4 publications

    148 citations

  2. University of Klagenfurt

    Klagenfurt, Austria

    1 h-index

    1 publications

    28 citations

  3. University of Bologna

    Bologna, Italy

    1 h-index

    1 publications

    42 citations

  4. Austrian Institute of Technology

    Vienna, Austria

    1 h-index

    1 publications

    46 citations

  5. University of Alberta

    Edmonton, Canada

    1 h-index

    1 publications

    23 citations

  6. University of Florida

    Gainesville, United States

    1 h-index

    1 publications

    142 citations

  7. Pennsylvania State University

    State College, United States

    1 h-index

    1 publications

    14 citations

  8. Chitkara University

    Chandigarh, India

    1 h-index

    2 publications

    24 citations

1–8 of 36

Venues

  1. Journal of Advertising Research

    JAR · 4 publications · 189 citations

    3

    h-index

  2. Journalism Quarterly

    2 publications · 86 citations

    2

    h-index

  3. Journal of Advertising

    2 publications · 172 citations

    2

    h-index

  4. Meta Journal des traducteurs

    2 publications · 70 citations

    2

    h-index

  5. 1

    h-index

1–5