Analysis of Print Ad Features: Services versus Products

Zero defections: quality comes to services.

Frederick F. Reichheld, W. Earl Sasser · PubMed · 1990 · 5.3K citations

Management, Quality Management, Strategic Management +15

Problems and Strategies in Services Marketing

Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry · Journal of Marketing · 1985 · 2.4K citations

Business, Marketing, Marketing Management +6

Content Analysis in Consumer Research

Harold H. Kassarjian · Journal of Consumer Research · 1977 · 2.3K citations

Business, Marketing, Audience Studies +12

The impact of services versus goods on consumers’ assessment of perceived risk and variability

Keith B. Murray, John L. Schlacter · Journal of the Academy of Marketing Science · 1990 · 605 citations

Social Sciences, Marketing, Marketing Management +12

Convenience in Services Marketing

Lew G. Brown · Journal of Services Marketing · 1990 · 264 citations

Business, Marketing, Marketing Management +12