Concepedia

Advertising Visuals

Advertising Visuals is a mode of visual communication that consists of carefully designed imagery, typography, and graphic elements strategically employed to promote products, services, or ideas within commercial contexts, distinguished by its persuasive intent and integration within advertising campaigns.

522

Publications

29.5K

Citations

1K

Authors

488

Institutions

Publications per year

2017–2026

131

Parents

Children

Publications

522

Images in Advertising: The Need for a Theory of Visual Rhetoric

Linda M. Scott · Journal of Consumer Research · 1994 · 784 citations

, , +16

Visual Rhetoric in Advertising: Text‐Interpretive, Experimental, and Reader‐Response Analyses

Edward F. McQuarrie, David Glen Mick · Journal of Consumer Research · 1999 · 650 citations

, , +15

The Information Processing of Pictures in Print Advertisements

Julie A. Edell, Richard Staelin · Journal of Consumer Research · 1983 · 592 citations

, , +15

Appeals to image and claims about quality: Understanding the psychology of advertising.

Mark Snyder, Kenneth G. DeBono · Journal of Personality and Social Psychology · 1985 · 565 citations

, , +10

The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement

Andrew A. Mitchell · Journal of Consumer Research · 1986 · 524 citations

, , +17

1–5 of 522

Authors

1K

  1. CF
    Charles Forceville

    University of Amsterdam, Netherlands

    8 publications · 450 citations

    8

    h-index

  2. JE
    Jonathan E. Schroeder

    Rochester Institute of Technology, United States

    7 publications · 633 citations

    7

    h-index

  3. EF
    Edward F. McQuarrie

    Santa Clara University, United States

    5 publications · 1.3K citations

    5

    h-index

  4. BJ
    Barbara J. Phillips

    University of Saskatchewan, Canada

    4 publications · 664 citations

    4

    h-index

  5. JL
    Jackson Lears

    University of California, Davis, United States

    4 publications · 712 citations

    4

    h-index

1–5 of 1K

Institutions

488

  1. University of Georgia

    Athens, United States

    8 h-index

    11 publications

    656 citations

  2. Arizona State University

    Tempe, United States

    7 h-index

    11 publications

    517 citations

  3. The University of Texas at Austin

    Austin, United States

    7 h-index

    8 publications

    461 citations

  4. University of Toronto

    Toronto, Canada

    6 h-index

    6 publications

    922 citations

  5. University of Amsterdam

    Amsterdam, The Netherlands

    6 h-index

    9 publications

    327 citations

  6. Universidad Complutense de Madrid

    Madrid, Spain

    5 h-index

    9 publications

    254 citations

  7. Radboud University Nijmegen

    Nijmegen, The Netherlands

    5 h-index

    9 publications

    773 citations

  8. Tilburg University

    Tilburg, The Netherlands

    4 h-index

    6 publications

    227 citations

1–8 of 488

Venues

  1. Journal of Advertising

    30 publications · 2.8K citations

    26

    h-index

  2. International Journal of Advertising

    IJA · 15 publications · 515 citations

    13

    h-index

  3. Journal of Current Issues & Research in Advertising

    JCIRA · 12 publications · 334 citations

    11

    h-index

  4. Choice Reviews Online

    CRO · 10 publications · 898 citations

    10

    h-index

  5. Journal of Advertising Research

    JAR · 10 publications · 985 citations

    10

    h-index

1–5