Concepedia
Statistics
Publications
25
Citations
1.9K
H-Index
19
Active since
1985
Affiliations
Union College(Current)
University of Minnesota System
Twin Cities Orthopedics
University of Minnesota
Kenneth G. DeBono is an author at Union College specializing in psychology, social sciences, and social psychology.
Publications per year
1985–2010
Appeals to image and claims about quality: Understanding the psychology of advertising.
Mark Snyder, Kenneth G. DeBono · Journal of Personality and Social Psychology · 1985 · 565 citations
Business, Marketing, Psychology +10
Source expertise, source attractiveness, and the processing of persuasive information: A functional approach.
Kenneth G. DeBono, Richard J. Harnish · Journal of Personality and Social Psychology · 1988 · 316 citations
Social Sciences, Psychology, Social Psychology +16
Investigating the social-adjustive and value-expressive functions of attitudes: Implications for persuasion processes.
Kenneth G. DeBono · Journal of Personality and Social Psychology · 1987 · 245 citations
Social Sciences, Psychology, Social Psychology +13
Personal involvement and strategies for making contingency judgments: A stake in the dating game makes a difference.
Allan R. Harkness, Kenneth G. DeBono, Eugene Borgida · Journal of Personality and Social Psychology · 1985 · 99 citations
Social Sciences, Psychology, Social Psychology +10
The Effects of Advertising Appeal on Perceptions of Product Quality
Kenneth G. DeBono, Michelle Packer · Personality and Social Psychology Bulletin · 1991 · 93 citations
Business, Marketing, Psychology +17
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