Concepedia

Image-based Advertising

Image-Based Advertising is a form of visual advertising that relies primarily on static or dynamic images, rather than text or audio, to convey brand messages, evoke emotional responses, and influence consumer behavior through visual cognition and aesthetic appeal.

65

Publications

4.3K

Citations

161

Authors

97

Institutions

Publications per year

2017–2026

14

Parents

Publications

65

What's In An Image

Ernest Dichter · Journal of Consumer Marketing · 1985 · 424 citations

, , +10

Personification in Advertising

Marjorie Delbaere, Edward F. McQuarrie, Barbara J. Phillips · Journal of Advertising · 2011 · 372 citations

, , +15

An Imagery-Processing View of the Role of Pictures in Print Advertisements

H. Rao Unnava, Robert E. Burnkrant · Journal of Marketing Research · 1991 · 281 citations

, , +15

Advertising Is Image Management

Thomas J. Reynolds, Jonathan A. Gutman · Journal of Advertising Research · 2001 · 272 citations

, , +11

The Operation of Visual Imagery as a Mediator of Advertising Effects

Alvin C. Burns, Abhijit Biswas, Laurie A. Babin · Journal of Advertising · 1993 · 203 citations

, , +17

1–5 of 65

Authors

161

  1. TM
    Tao Mei

    Microsoft Research Asia (China), China

    3 publications · 122 citations

    3

    h-index

  2. XH
    Xian‐Sheng Hua

    Microsoft Research Asia (China), China

    3 publications · 122 citations

    3

    h-index

  3. SL
    Shipeng Li

    Microsoft Research Asia (China), China

    3 publications · 122 citations

    3

    h-index

  4. RE
    Robert E. Burnkrant

    The Ohio State University, United States

    2 publications · 399 citations

    2

    h-index

  5. FS
    Felix Septianto

    The University of Queensland, Australia

    2 publications · 71 citations

    2

    h-index

1–5 of 161

Institutions

97

  1. Microsoft Research Asia (China)

    Beijing, China

    5 h-index

    14 publications

    435 citations

  2. The University of Texas at Dallas

    Richardson, United States

    2 h-index

    2 publications

    81 citations

  3. University of Saskatchewan

    Saskatoon, Canada

    2 h-index

    7 publications

    1.3K citations

  4. University of Auckland

    Auckland, New Zealand

    2 h-index

    2 publications

    71 citations

  5. University of Wollongong

    Wollongong, Australia

    2 h-index

    2 publications

    103 citations

  6. Microsoft (United States)

    Redmond, United States

    1 h-index

    3 publications

    75 citations

  7. École Centrale de Lyon

    Écully, France

    1 h-index

    2 publications

    40 citations

  8. Dongguk University

    Seoul, South Korea

    1 h-index

    1 publications

    114 citations

1–8 of 97

Venues

  1. Journal of Advertising

    6 publications · 792 citations

    6

    h-index

  2. Journal of Business Research

    JBR · 3 publications · 194 citations

    3

    h-index

  3. Journal of Marketing

    JM · 3 publications · 91 citations

    3

    h-index

  4. PubMed

    Repository · 2 publications · 88 citations

    2

    h-index

  5. Journal of Marketing Research

    2 publications · 399 citations

    2

    h-index

1–5