Concepedia

Ernest Dichter

ED

Statistics

Publications

6

Citations

682

H-Index

6

Active since

1949

Affiliations

American Psychological Association(Current)

Ernest Dichter is an author at American Psychological Association specializing in marketing, consumer behavior, and business.

Publications per year

1949–1985

6

Publications

6

What's In An Image

Ernest Dichter · Journal of Consumer Marketing · 1985 · 424 citations

, , +10

Handbook of Consumer Motivations

Donald F. Blankertz, Ernest Dichter · Journal of Marketing Research · 1964 · 144 citations

, , +10

The world customer

Ernest Dichter · The International Executive · 1962 · 56 citations

A Psychological View of Advertising Effectiveness

Ernest Dichter · Journal of Marketing · 1949 · 31 citations

, , +13

BOOK REVIEW OF THE MONTH: Dichter's Dream Book : Handbook of Consumer Motivations: The Psychology of the World of Objects

Ernest Dichter · American Behavioral Scientist · 1964 · 14 citations

, , +16

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