Journal of Marketing · 1949 · 31 citations · 0 references
BusinessMarketingPsychologyAdvertisingConsumer BehaviorPersuasionAdvertising AudiencesAdvertising ManagementAdvertising PersuasionAdvertising PsychologyAdvertising StrategyAd Effectiveness MeasurementAttitude Toward AdsAttitude Toward AdvertisingCognitive Response To AdvertisingConsumer Attitudes Toward Ads