Concepedia

Interactive Advertising Visuals

Interactive Advertising Visuals is an advertising visual that enables user engagement through responsive design elements, distinguishing it from static or linear visual formats by allowing real-time interaction and personalized user experiences.

9

Publications

201

Citations

20

Authors

11

Institutions

Publications per year

2017–2026

1

Parents

Publications

9

Online advertising and its impact on consumer behavior

Parul Deshwal · International journal of applied research · 2016 · 46 citations

, , +16

Eye center localization and gaze gesture recognition for human–computer interaction

Wenhao Zhang, Melvyn Smith, Lyndon Smith et al. · Journal of the Optical Society of America A · 2016 · 36 citations · Full text

, , +16

Augmented Reality 3D Interactive Advertisements on Smartphones

Fadi Chehimi, Paul Coulton, Reuben Edwards · 2007 · 24 citations

, , +13

Determinants of desired exposure to interactive advertising

Niranjan V. Raman, John D. Leckenby · Medical Entomology and Zoology · 1996 · 22 citations

, , +17

Immaterial display for interactive advertisements

Ismo Rakkolainen, Artur Lugmayr · 2007 · 21 citations

, , +14

1–5 of 9

Authors

20

  1. FC
    Fadi Chehimi

    Lancaster University, United Kingdom

    1 publications · 24 citations

    1

    h-index

  2. NW
    Natalie Wood

    Saint Joseph's University, United States

    1 publications · 15 citations

    1

    h-index

  3. MS
    Melvyn Smith

    University of the West of England, United Kingdom

    1 publications · 36 citations

    1

    h-index

  4. JD
    John D. Leckenby

    The University of Texas at Austin, United States

    1 publications · 22 citations

    1

    h-index

  5. PD
    Parul Deshwal

    Santosh University, India

    1 publications · 46 citations

    1

    h-index

1–5 of 20

Institutions

11

  1. Wuyi University

    Jiangmen, China

    1 h-index

    1 publications

    12 citations

  2. Lancaster University

    Lancaster, United Kingdom

    1 h-index

    3 publications

    72 citations

  3. State University of New York

    Albany, United States

    1 h-index

    1 publications

    15 citations

  4. Loyalist College

    Belleville, Canada

    1 h-index

    1 publications

    15 citations

  5. Saint Joseph's University

    Philadelphia, United States

    1 h-index

    3 publications

    45 citations

  6. University of the West of England

    Bristol, United Kingdom

    1 h-index

    4 publications

    144 citations

  7. Bristol Robotics Laboratory

    Bristol, United Kingdom

    1 h-index

    4 publications

    144 citations

  8. Memorial University of Newfoundland

    St. John's, Canada

    1 h-index

    2 publications

    30 citations

1–8 of 11

Venues

  1. Medical Entomology and Zoology

    1 publications · 22 citations

    1

    h-index

  2. Journal of Advertising Education

    JAE · 1 publications · 15 citations

    1

    h-index

  3. Mathematical Problems in Engineering

    MPE · 1 publications · 12 citations

    1

    h-index

  4. International journal of applied research

    1 publications · 46 citations

    1

    h-index

  5. Psychological Reports

    1 publications · 15 citations

    1

    h-index

1–5