Concepedia
Statistics
Publications
18
Citations
545
H-Index
12
Active since
2016
Affiliations
Vytautas Magnus University(Current)
University of Technology Malaysia
Vilnius Gediminas Technical University
Lina Pilelienė is an author at Vytautas Magnus University specializing in marketing, business, and consumer behavior.
Publications per year
2016–2025
Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness
Viktorija Grigaliūnaitė, Lina Pilelienė · Scientific Annals of Economics and Business · 2016 · 72 citations · Full text
Business, Marketing, Marketing Management +17
SCIENTOMETRIC ANALYSIS OF SCIENTIFIC LITERATURE ON NEUROMARKETING TOOLS IN ADVERTISING
Lina Pilelienė, Ahmed H. Alsharif, Ibrahim Bader Alharbi · Baltic Journal of Economic Studies · 2022 · 59 citations · Full text
Business, Marketing, Marketing Management +15
Customer perceived service quality and loyalty in Islamic banks
Muhammad Kashif, Mohsin Abdur Rehman, Lina Pilelienė · The TQM Journal · 2016 · 54 citations
Business, Marketing, Retail Management +17
Principle Differences between B2B and B2C Marketing Communication Processes
Kęstutis Rėklaitis, Lina Pilelienė · Management of Organizations Systematic Research · 2019 · 54 citations · Full text
Business, Marketing, Marketing Management +7
The effect of female celebrity spokesperson in FMCG advertising: neuromarketing approach
Lina Pilelienė, Viktorija Grigaliūnaitė · Journal of Consumer Marketing · 2017 · 46 citations
Business, Marketing, Psychology +17
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