Concepedia

Visitor Targeting

Visitor Targeting is a strategic marketing framework within museum studies that identifies and prioritizes specific audience segments based on behavioral, demographic, or psychographic characteristics to optimize engagement and visitation outcomes.

12

Publications

461

Citations

29

Authors

9

Institutions

Publications per year

2017–2026

2

Variants

Audience Targeting

Parents

Publications

12

The importance of values research for nonprofit organisations: the motivation‐based values of museum visitors

Maree Thyne · International Journal of Nonprofit and Voluntary Sector Marketing · 2001 · 165 citations

, , +13

Integrating Constraints and Benefits to Identify Responsive Target Markets for Museum Attractions

Shu Tian, John L. Crompton, Peter Witt · Journal of Travel Research · 1996 · 112 citations

, , +15

Who pays to view wildflowers in South Africa?

Martinette Kruger, Armand Viljoen, Melville Saayman · Journal of Ecotourism · 2013 · 37 citations

, , +16

A benefit segmentation of rail-trail users: implications for marketing by local communities.

M. Bichis-Lupas, R. Neil Moisey · Journal of Park and Recreation Administration · 2001 · 34 citations

, , +17

Integrating management and marketing strategies at heritage sites

Leanne Fullerton, Kathleen McGettigan, Simon Stephens · International Journal of Culture Tourism and Hospitality Research · 2010 · 27 citations

, , +17

1–5 of 12

Authors

29

  1. MS
    Melville Saayman

    North-West University, South Africa

    3 publications · 59 citations

    3

    h-index

  2. MK
    Martinette Kruger

    North-West University, South Africa

    3 publications · 59 citations

    3

    h-index

  3. AV
    Armand Viljoen

    North-West University, South Africa

    2 publications · 47 citations

    2

    h-index

  4. SS
    Simon Stephens

    Royal National Throat Nose and Ear Hospital, United Kingdom

    1 publications · 27 citations

    1

    h-index

  5. MF
    Myron F. Floyd

    North Carolina State University, United States

    1 publications · 11 citations

    1

    h-index

1–5 of 29

Institutions

9

  1. North-West University

    Potchefstroom, South Africa

    2 h-index

    5 publications

    135 citations

  2. College of Business and Technology

    Miami, United States

    1 h-index

    1 publications

    11 citations

  3. Black Hills State University

    Spearfish, United States

    1 h-index

    1 publications

    11 citations

  4. National Chengchi University

    Taipei, Taiwan

    1 h-index

    1 publications

    11 citations

  5. Michigan State University

    East Lansing, United States

    1 h-index

    1 publications

    11 citations

  6. North Carolina State University

    Raleigh, United States

    1 h-index

    1 publications

    11 citations

  7. Robert Gordon University

    Aberdeen, United Kingdom

    1 h-index

    1 publications

    165 citations

  8. Institute for Tourism

    Donji grad, Croatia

    1 h-index

    1 publications

    165 citations

1–8 of 9

Venues

  1. Journal of Park and Recreation Administration

    JPRA · 2 publications · 45 citations

    2

    h-index

  2. Tourism Analysis

    1 publications · 10 citations

    1

    h-index

  3. International Journal of Computer Theory and Engineering

    IJCTE · 1 publications · 13 citations

    1

    h-index

  4. 1

    h-index

  5. Journal of Ecotourism

    1 publications · 37 citations

    1

    h-index

1–5