Search Advertising is a form of digital marketing that belongs to the broader category of online advertising, distinguished by its placement of paid advertisements within search engine results pages in direct response to user-initiated queries.
338
Publications
19K
Citations
709
Authors
296
Institutions
Publications per year
2017–2026
81
Publications
338
1–5 of 338
Authors
709
- AG
11
h-index
- SY
11
h-index
- VJ
10
h-index
- BJ
10
h-index
- AB
9
h-index
1–5 of 709
Institutions
296
Yahoo (United States)
Sunnyvale, United States
21 h-index
105 publications
7K citations
Google (United States)
Mountain View, United States
14 h-index
35 publications
2.5K citations
Columbia University
New York, United States
14 h-index
24 publications
946 citations
Carnegie Mellon University
Pittsburgh, United States
13 h-index
21 publications
1.1K citations
Microsoft (United States)
Redmond, United States
13 h-index
27 publications
1.1K citations
Stanford University
Stanford, United States
12 h-index
21 publications
1.7K citations
New York University
New York, United States
11 h-index
18 publications
2.6K citations
University of California, Berkeley
Berkeley, United States
11 h-index
13 publications
875 citations
1–8 of 296
Venues
- Marketing Science
25 publications · 1.9K citations
23
h-index
- SSRN Electronic Journal
Repository · 30 publications · 1.4K citations
19
h-index
- Journal of Marketing Research
12 publications · 1.5K citations
12
h-index
- Management Science
9 publications · 1.4K citations
9
h-index
- Information Systems Research
ISR · 8 publications · 566 citations
8
h-index
1–5