Brand Keywords is a type of search keyword in digital advertising that consists of a brand’s name or its close variations, distinguished by its direct association with a specific brand and used by consumers to locate the brand’s official website or offerings.
18
Publications
1.6K
Citations
38
Authors
37
Institutions
Publications per year
2017–2026
6
Variants
Brand Search TermsBranded Keywords
Parents
Publications
18
Television Advertising and Online Search
Mingyu Joo, Kenneth C. Wilbur, Bo Cowgill et al. · Management Science · 2013 · 187 citations
Harvesting Brand Information from Social Tags
Hyoryung Nam, Yogesh V. Joshi, P.K. Kannan · Journal of Marketing · 2017 · 115 citations
1–5 of 18
Authors
38
- CN
3
h-index
- AS
3
h-index
- AG
2
h-index
- SY
2
h-index
- MJ
2
h-index
1–5 of 38
Institutions
37
Columbia University
New York, United States
3 h-index
4 publications
149 citations
Woodlawn School
Mooresville, United States
2 h-index
2 publications
45 citations
New York University
New York, United States
2 h-index
3 publications
1.5K citations
University of Chicago
Chicago, United States
2 h-index
2 publications
45 citations
Pennsylvania State University
State College, United States
2 h-index
3 publications
128 citations
University of Florida
Gainesville, United States
2 h-index
2 publications
110 citations
University of Minnesota
Minneapolis, United States
2 h-index
2 publications
207 citations
University of California San Diego
San Diego, United States
2 h-index
2 publications
207 citations
1–8 of 37
Venues
- SSRN Electronic Journal
Repository · 5 publications · 274 citations
5
h-index
- Marketing Science
3 publications · 199 citations
3
h-index
- Management Science
2 publications · 857 citations
2
h-index
- Communications of the Association for Information Systems
CAIS · 1 publications · 26 citations
1
h-index
- Journal of Marketing Management
MM · 1 publications · 20 citations
1
h-index
1–5