Concepedia

Woochoel Shin

WS

Statistics

Publications

10

Citations

519

H-Index

10

Active since

2009

Affiliations

University of Florida(Current)

Duke University

University of Hong Kong

Woochoel Shin is an author at University of Florida specializing in business, advertising, and economics.

Publications per year

2009–2023

10

Publications

10

Media Platforms’ Content Provision Strategies and Sources of Profits

Wilfred Amaldoss, Woochoel Shin · Marketing Science · 2021 · 104 citations

Business, Marketing, Strategic Management +12

The Company That You Keep: When to Buy a Competitor's Keyword

Preyas S. Desai, Woochoel Shin, Richard Staelin · Marketing Science · 2014 · 100 citations

Business, Marketing, Strategic Management +12

Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis

Wilfred Amaldoss, Preyas S. Desai, Woochoel Shin · Management Science · 2015 · 58 citations

Business, Business Economics, Economics +17

Multitier Store Brands and Channel Profits

Wilfred Amaldoss, Woochoel Shin · Journal of Marketing Research · 2015 · 58 citations

Business, Marketing, Retail Management +15

Competing for Low-End Markets

Wilfred Amaldoss, Woochoel Shin · Marketing Science · 2011 · 56 citations

Social Sciences, Business Economics, Economics +8

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