Keyword Relevance is a construct in search advertising that denotes the degree to which a keyword aligns with the informational or transactional intent of a user query, distinguishing it from other targeting elements by its focus on semantic and contextual congruence between keywords and user search behavior.
37
Publications
2.1K
Citations
132
Authors
71
Institutions
Publications per year
2017–2026
9
Variants
Keyword Relevancy
Parents
Publications
37
Finding advertising keywords on web pages
Wen-tau Yih, Joshua Goodman, Vitor R. Carvalho · 2006 · 338 citations
1–5 of 37
Authors
132
- IN
2
h-index
- AK
2
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- WZ
2
h-index
- IAIda Ayu Made Sri Widiastuti
Universitas Mahasaraswati Denpasar, Indonesia
2 publications · 96 citations
2
h-index
- IB
2
h-index
1–5 of 132
Institutions
71
Tsinghua University
Beijing, China
2 h-index
6 publications
144 citations
Universitas Mahasaraswati Denpasar
Denpasar, Indonesia
2 h-index
6 publications
288 citations
Renmin University of China
Beijing, China
2 h-index
2 publications
198 citations
Microsoft (United States)
Redmond, United States
2 h-index
4 publications
704 citations
Carnegie Mellon University
Pittsburgh, United States
2 h-index
2 publications
352 citations
Naver (South Korea)
Seongnam-si, South Korea
1 h-index
1 publications
17 citations
Montana State University
Bozeman, United States
1 h-index
1 publications
12 citations
Mayo Clinic in Arizona
Scottsdale, United States
1 h-index
2 publications
52 citations
1–8 of 71
Venues
- International Journal of Social Sciences and Humanities
2 publications · 96 citations
2
h-index
- International Journal of Multimedia Information Retrieval
IJMIR · 1 publications · 19 citations
1
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- E-LIS Repository (University of Naples Federico II)
Repository · 1 publications · 27 citations
1
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- Business Communication Quarterly
BCQ · 1 publications · 18 citations
1
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- Journal of the American Society for Information Science and Technology
JASIST · 1 publications · 12 citations
1
h-index
1–5