Ad Position Effects is an academic construct in search advertising that denotes the phenomenon whereby the visibility and click-through rates of sponsored advertisements systematically vary based on their ranked placement positions on a search engine results page, differentiating it from other advertising performance factors by isolating the causal impact of positional rank on user engagement.
61
Publications
3.3K
Citations
157
Authors
101
Institutions
Publications per year
2017–2026
20
Parents
Publications
61
1–5 of 61
Authors
157
- JM
4
h-index
- JR
3
h-index
- EZ
3
h-index
- KP
2
h-index
- AS
2
h-index
1–5 of 157
Institutions
101
Carnegie Mellon University
Pittsburgh, United States
4 h-index
4 publications
203 citations
Stanford University
Stanford, United States
3 h-index
3 publications
553 citations
Microsoft (United States)
Redmond, United States
3 h-index
5 publications
167 citations
Microsoft Research (United Kingdom)
Cambridge, United Kingdom
3 h-index
4 publications
81 citations
The University of Texas at Austin
Austin, United States
3 h-index
3 publications
297 citations
University of Oregon
Eugene, United States
2 h-index
2 publications
390 citations
University of Antwerp
Antwerp, Belgium
2 h-index
6 publications
240 citations
University of Georgia
Athens, United States
2 h-index
2 publications
83 citations
1–8 of 101
Venues
- Marketing Science
7 publications · 872 citations
7
h-index
- SSRN Electronic Journal
Repository · 4 publications · 137 citations
4
h-index
- Journal of Advertising
3 publications · 192 citations
3
h-index
- Journal of Advertising Research
JAR · 2 publications · 43 citations
2
h-index
- Information Systems Research
ISR · 2 publications · 165 citations
2
h-index
1–5