Concepedia

Sridhar Narayanan

SN

Statistics

Publications

32

Citations

2.3K

H-Index

24

Active since

1993

Affiliations

Stanford University(Current)

University of Chicago

University of Southern California

University of Michigan

Engineering Systems (United States)

Sridhar Narayanan is an author at Stanford University specializing in computer engineering, engineering, and economics.

Publications per year

1993–2020

32

Publications

32

Temporal Differences in the Role of Marketing Communication in New Product Categories

Sridhar Narayanan, Puneet Manchanda, Pradeep K. Chintagunta · Journal of Marketing Research · 2005 · 264 citations

Health Professions, Marketing, Marketing Management +10

Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions

Sridhar Narayanan, Ramarao Desiraju, Pradeep K. Chintagunta · Journal of Marketing · 2004 · 253 citations · Full text

Business, Marketing, Marketing Management +17

Heterogeneous Learning and the Targeting of Marketing Communication for New Products

Sridhar Narayanan, Puneet Manchanda · Marketing Science · 2009 · 217 citations

Business, Marketing, Marketing Management +13

Inefficiencies in Digital Advertising Markets

Brett R. Gordon, Kinshuk Jerath, Zsolt Katona et al. · Journal of Marketing · 2020 · 164 citations

Business, Business Economics, Marketing +13

Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach

Sridhar Narayanan, Kirthi Kalyanam · Marketing Science · 2015 · 163 citations

Business, Business Economics, Economics +16

1–5 of 32